More about us


Niels Bo Lund, Founder

With more than two decades in Danish and international business, Niels is a best practice evangelist in a wide range of business disciplines. Long sales experience makes him fluent in the design of winning customer value propositions and how to setup an effective sales organization. He is mentoring current and future business leaders in good leadership and effective company strategy, and can help businesses device tactics for exploiting strengths and opportunities while mitigating risks and weaknesses. Of particular value to entrepreneurs and startup companies, Niels is a trained business lawyer and has a decade of law practice with specialty in Intellectual Property Rights (IPR) for the protection of inventions, trademarks and copyrights.


Flor Nuñez Rueda, Investment Manager

Flor brings more than 10 years of experience in food innovation and technical management in United States and Latin America. She has designed and developed more than 100 new products, ingredients and process lines for companies ranging from high-tech processors to kitchen entrepreneurs. She has established and managed R&D departments, a food pilot plant, a bakery plant and a sensory analysis lab. Further, she has worked as a consultant and advisor for companies and student teams in their new product development projects- from concept development to market launch. During her career she has developed a passion for coaching, entrepreneurship and start-ups – she won the CBS Venture Capitalist Investment Competition (VCIC) 2015 in Denmark.